CO-LAB / CREATORS
START YOUR LINE.
Bring your audience into a real product world — starting with a small capsule built for repeat releases.
Apply to Start Your Line Selectively reviewed. If it’s a fit, we’ll reach out.

You bring the taste — and the audience insight.

  • Your audience + positioning
    (who it’s for, why they’ll care)

  • Style references (3–10)
    (images/links you love)

  • Sketches, references, or rough product ideas we can refine into a capsule.

  • Your first release goal
    (1 hero style or a 2–4 SKU capsule)

We turn your direction into a product that can ship.

  • Design-led upgrades
    (proportions, details, comfort, wearability)

  • Curated design engineering
    (structure, materials, feasibility)

  • We refine your Style Pack into a cohesive capsule
    (2–4 SKUs)

  • A curated network of production partners, labs, and specialists
  • Small-batch execution built for creator drops and repeat releases
  • Prototype → refine → production-ready specification
Start with a capsule — then grow the line.

Capsule Start (2–4 SKUs) — Recommended

A focused first release to test demand, fit, and feedback.

Start with a Capsule

Line Roadmap (Phase 2)

Plan a sequence of releases once the first capsule proves traction.

Discuss a Roadmap

Ready to build something real?
Apply to Start Your Line Selectively reviewed. If it’s a fit, we’ll reach out.
How creator projects are structured

Creator-led lines are typically creator-funded. If selected, we move forward with a development fee and an agreed production run. We’ll propose a capsule-first plan based on your direction, audience, and timeline.
Beyond eyewear

After your first capsule, we can expand into accessories and adjacent categories — with the same curated partner network.